Page scores

Page Score
Eastern Mountain Sports | Shop Outdoor Gear and Equipment
www.ems.com (Landing page)
65
Eastern Mountain Sports | My Account Login
/account
64
Eastern Mountain Sports | My Account Login
/gift-registry
64
Sites-EMS-Site
/rewards
67
Customer Service | EMS.com
/customerservice
68
Contact Us
/contact
64

www.ems.com
Eastern Mountain Sports | Shop Outdoor Gear and Equipment

Website thumbnail
www.ems.com is a website with English content. Below is an analysis of the content on www.ems.com. Optimize so that you rank better in Google for your chosen keywords.
This page was last updated 2016-01-23

SEO Camel Score: 65/100

SEO Keywords Analysis

Content language
English (en)
Content analysis
(Web of trust)
Good site
Content sample
Log in Gift Registry Gift Registry Rewards EMS Schools Expert Help 888.463.63678 AM - 10 PM (EST) Contact Us Order Status Returns & Exchanges 888 463 6367 EMS Stores Skip to content Search Catalog Search My Store: Store Finder (?) Find the Eastern Mountain Sports store near you. Cart Men Men's Jackets Casual Jackets Down Jackets Fleece Jackets Insulated Jackets Rain Jackets Running Jackets Ski Jackets Soft Shell Jackets Wind Shells Vests Men's Clothing Shirts Hoodies and Sweatshirts Sweaters Pants Shorts Swimwear Socks Underwear Vests Men's Shoes Men's Accessories Gloves and Mittens Hats Socks Gaiters Sunglasses Watches Belts Clothing Shops
Recurring phrases
PhraseFreq
rock climbing5
jackets shirts4
shorts swimwear socks underwear4
car racks4
bike racks4
shirts hoodies and sweatshirts3
sleeping bags3
mountaineering and ice climbing3
gloves and mittens3
guide books3
shirts hoodies3
ski jackets soft shell jackets2
running jackets ski jackets soft shell jackets2
jackets insulated jackets rain jackets running jackets ski jackets soft shell2
casual jackets down jackets fleece jackets insulated jackets rain jackets running2
jackets down jackets fleece jackets insulated jackets rain jackets running jackets2
down jackets fleece jackets insulated jackets rain jackets running jackets ski2
insulated jackets rain jackets running jackets ski jackets soft shell jackets2
jackets running jackets ski jackets soft shell jackets wind shells vests2
accessories gloves and mittens hats socks gaiters sunglasses watches2
jackets casual jackets down jackets fleece jackets insulated jackets rain jackets2
jackets rain jackets running jackets ski jackets soft shell jackets wind2
rain jackets running jackets ski jackets soft shell jackets wind shells2
jackets fleece jackets insulated jackets rain jackets running jackets ski jackets2
Keyword cloud
jackets racks accessories climbing bike gear sale socks shoes clothing
Keyword consistency
Keyword Freq Title Keywords Description Headings
jackets24resultresultresultresult
shoes17resultresultresultresult
socks16resultresultresultresult
accessories15resultresultresultresult
racks13resultresultresultresult

Meta tags

Title
Eastern Mountain Sports | Shop Outdoor Gear and Equipment

Length: 57

Perfect, your title contains between 10 and 70 characters.
Meta Description
Outdoor gear and equipment for sports and adventure. Get back to nature with online deals for outdoor clothing and accessories at Eastern Mountain Sports. EMS Stores

Length: 166

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta Keywords
SiteGenesis, Reference Application EMS Stores

Length: 46

Good, your page contains meta keywords.
Og Meta Properties
This page does not take advantage of Og Properties. These tags allow social crawler's better structurize your page.

SEO content

Headings
H1 H2 H3 H4 H5 H6
0 0 0 0 6 0

  • [H5] Gift Card
  • [H5] Company Info
  • [H5] Customer Service
  • [H5] My Account
  • [H5] Newsletter
  • [H5] Call us
Images
13 images found

1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
35.71%

Ideal! This page's ratio of text to HTML code is between 70 and 25 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
Link juice per link
0.3 %

This page has 383 outbound links. Therefore, each link is giving 0.3 % of the link juice to the target page.
On-page links
Filter links
Click here to show all links (383)

Useability

URL
Domain : www.ems.com
Length : 11
Favicon
Great, your website has a favicon.
Printability
Great. We have found a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.

Document

Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
Email privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
HTTP over SSL
The website does not encrypt data when communicating with the server.
Speed tips
Nested table Result Excellent, your website doesn't use nested tables.
Inline css Result Perfect. No inline css has been found in HTML tags!
CSS count Result Too bad, your website has too many CSS files (more than 4).
JS count Results Too bad, your website has too many JS files (more than 6).

Rankings

Google
FactorScoreLast check
Pagerank 0 / 102016-09-05
Alexa
FactorRankingLast check
Alexa global rank 30085 2016-09-05
Alexa country rank Rank : 6393
Country : United States
2016-09-05
Social shares
SourceViralityLast check
Google-plus shares 2402 2016-09-05
Twitter shares n.a. 2016-09-05
Facebook 2016-09-05
Pinterest shares 3 2016-09-05
Linkedin shares 28 2016-09-05
Xing Shares : 0
Comments : 0
Clicks : 0
Reach : 0
2016-09-05
Delicious shares n.a. 2016-09-05
Digg shares n.a. 2016-09-05
Stumpleupon shares 65 2016-09-05

Server

Headers
HTTP/1.1 200 OK
Date: Sat, 23 Jan 2016 10:14:39 GMT
Server: Apache
Set-Cookie: dwac_bcydkiaaio2qoaaadd2VFb40S1=Cq8RglVPWbQZFBtlViPDU1fGgAtcppkpxys%3D|dw-only|||USD|false|US%2FEastern|true; Path=/
Set-Cookie: sid=Cq8RglVPWbQZFBtlViPDU1fGgAtcppkpxys; Path=/
Set-Cookie: dwpersonalization_4baafe36521876f08d7f5c1c9b6e9427=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/
Set-Cookie: dwanonymous_4baafe36521876f08d7f5c1c9b6e9427=ab7TIe2F0sMIYpbJkptIcOernE; Version=1; Comment="Demandware anonymous cookie for site Sites-EMS-Site"; Max-Age=15552000; Expires=Thu, 21-Jul-2016 10:14:39 GMT; Path=/
Content-Length: 137242
Set-Cookie: dwsid=otO6FSZQJOEm4dxEpnhwxf-6K5wvueR8-N4sUQiSirzgUo-FOY7EduFHTdMREA00XZqe9gnXIEVYFuk2qRl5Ew==; path=/; HttpOnly
Cache-Control: no-cache,no-store,must-revalidate
Pragma: no-cache
Expires: Thu, 01 Dec 1994 16:00:00 GMT
Vary: Accept-Encoding
Accept-Ranges: bytes
Connection: close
Content-Type: text/html;charset=UTF-8
Who own's the website (WHOIS)

Domain Name: EMS.COM
Registry Domain ID: 1601382_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2016-02-29T22:41:34Z
Creation Date: 1991-08-28T04:00:00Z
Registrar Registration Expiration Date: 2022-08-27T04:00:00Z
Registrar: NETWORK SOLUTIONS, LLC.
Registrar IANA ID: 2
Registrar Abuse Contact Email: abuse@web.com
Registrar Abuse Contact Phone: +1.8003337680
Reseller: 
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: 
Registrant Name: Vestis Retail Group EMS
Registrant Organization: Vestis Retail Group EMS
Registrant Street: 160 Corporate Court
Registrant City: Meriden
Registrant State/Province: CT
Registrant Postal Code: 06540
Registrant Country: US
Registrant Phone: +1.2032355775
Registrant Phone Ext: 
Registrant Fax: 
Registrant Fax Ext: 
Registrant Email: kmamak@bobstores.com
Registry Admin ID: 
Admin Name: Hooper, Harlow
Admin Organization: Eastern Mountatin Sports
Admin Street: 1 Vose Farm Road
Admin City: Peterborough
Admin State/Province: NH
Admin Postal Code: 03458
Admin Country: US
Admin Phone: +1.6039249571
Admin Phone Ext: 
Admin Fax: 
Admin Fax Ext: 
Admin Email: phooper@ems.com
Registry Tech ID: 
Tech Name: Hooper, Patrick
Tech Organization: Eastern Mountain Sports, Inc.
Tech Street: 1 Vose Farm Road
Tech City: Peterborough
Tech State/Province: NH
Tech Postal Code: 03458
Tech Country: US
Tech Phone: +1.6039249571
Tech Phone Ext: 
Tech Fax: 
Tech Fax Ext: 
Tech Email: phooper@ems.com
Name Server: NS1.P01.DYNECT.NET
Name Server: NS2.P01.DYNECT.NET
Name Server: NS3.P01.DYNECT.NET
Name Server: NS4.P01.DYNECT.NET
DNSSEC: Unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2016-09-05T16:43:04Z <<<


The data in Networksolutions.com's WHOIS database is provided to you by
Networksolutions.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Networksolutions.com makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Networksolutions.com  (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Networksolutions.com.
Networksolutions.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.